FIND-OR-CREATE-MARKER(?)
It helps identify whether a brand or category exists in the database or not.
FIND-OR-CREATE-MARKER(?) on Brand or Category import
In the import file, the brand or category name will be given with a question mark ("?Nandini"). It helps identify whether the given brand or category exists in the database or not. If there is no existing item with the requested name, a new item (brand or category) will be created with the given specifications.
FIND-OR-CREATE-MARKER(?) on Product import
You can apply this feature to attach a brand or category name to a product. Using this feature, instead of using a brand or category ID, you can just use the name with a question mark. It will search for the provided brand or category and, if found, add it to the product. Otherwise, leave the relevant fields empty.