Google Analytics

Service Request ID: GOOGL-ANLTS

Overview

Google Analytics is a powerful tool that gives you insights into how customers are interacting with your online store on the NearMe platform. By tracking specific actions that your customers take, Google Analytics helps you understand their behavior and make decisions that can improve your sales and overall store performance.

How Google Analytics Tracks Customer Actions:

Here are some key actions that Google Analytics tracks on your store:

Action	What It Means for You
Customer Logs In	See how often customers are returning to your store. Frequent logins might indicate loyal customers.
Customer Logs Out	Understand when customers are leaving the store, which can help you spot potential issues.
Order Confirmed	Track how many orders are being completed, giving you insight into successful sales.
Order Continued	See where customers are in the buying process, helping you understand if they need encouragement to complete the purchase.
Payment Started	Know when customers start the payment process, which helps you track potential sales.
Product Variant Selected	Find out which versions or options of a product (like size or color) are most popular.
Product Viewed	Discover which products are attracting the most attention, so you can focus your marketing efforts there.
Category Viewed	Understand which categories are drawing the most interest, helping you organize and promote your products better.
Product Added to Cart	Track which products are frequently added to carts, indicating high customer interest.
Product Removed from Cart	See if customers are hesitating to buy certain products, so you can address potential issues or offer incentives.
Cart Viewed	Monitor how often customers are checking their carts, which can help you optimize the checkout process.
Checkout Started	Understand how many customers are starting the checkout process, so you can focus on reducing any barriers to completing a purchase.
Wishlist Viewed	See what customers are saving for later, which can give you ideas for future promotions.
WhatsApp Inquiry Clicked	Track when customers are reaching out with questions, which helps you improve customer service and close sales.

How This Information Helps You:

• Boost Sales: By understanding what customers are doing in your store, you can make changes to increase sales, such as adjusting your product offerings or providing special promotions.
• Improve Marketing: Focus your marketing efforts on the products and categories that customers are most interested in, making your promotions more effective.
• Enhance Customer Experience: By knowing where customers spend their time, you can make sure popular items are easy to find and improve the overall shopping experience.

Steps to Check These Actions in Google Analytics:

1. Log in to Google Analytics:

   • Go to Google Analytics and sign in with your credentials.

2. Select Your Property:

   • Choose the property that corresponds to your NearMe store.

3. Navigate to the Events Section:

   • On the left-hand side, click on Report > Engagement > Events.

4. View Event Actions:

   • Here you will see a list of all the tracked actions (referred to as "Events" in Google Analytics). You can click on any event to see more details, such as how many times it has occurred and when.

5. Analyze the Data:

   • You can use this data to understand customer behavior. For example, if you see a high number of "Product Viewed" events but low "Product Added to Cart" events, it might indicate a need to improve the product description or pricing.

6. Use Filters for Specific Insights:

   • If you want to see how specific products or categories are performing, you can apply filters within Google Analytics to narrow down the data to your area of interest.

7. Regularly Monitor:

   • Make it a habit to check these reports regularly to stay informed about how your customers are interacting with your store. This will help you make timely decisions to enhance your store’s performance.

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