Email Marketing
Overview ​
Email marketing is a digital marketing strategy that involves sending targeted messages or promotional content to a group of individuals via email. It is a highly effective and widely used method to engage with customers, build relationships, and promote products or services. When executed effectively with compelling content, personalization, and proper targeting, it can be an efficient and cost-effective marketing strategy.
There are several excellent email marketing platforms available today, each with its own set of features and benefits. Here are some of the top email marketing platforms to consider:
Zoho Campaigns is the cheapest among them.
How to launch email marketing in Zoho​
- Sign up for a Zoho Email Marketing account.
- Import or collect email addresses to build your contact list.
- Choose a pre-designed template or create your own using Zoho's drag-and-drop editor.
- Write engaging content for your email, including a personalized subject line and clear call-to-action.
- Segment your email list based on demographics, interests, or purchase history.
- Schedule your campaign for a specific date and time or send it immediately.
- Send a test email to review the layout and formatting.
- Send your campaign to the entire list.
- Monitor campaign performance using Zoho's analytics, tracking metrics like open rates and click-through rates.
- Analyze the data to identify areas for improvement and make adjustments to future campaigns.
Get in-depth knowledge about sending campaigns, managing subscribers, and viewing reports Click here
Store Owners can request with Nearme team to export customer details.