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Instagram Automation

Overview​

The Instagram Enquiry Automation feature in SalesSensi AI helps business owners automatically handle customer enquiries on Instagram — from comments, DMs, and even story replies. It replies instantly based on your uploaded product details and Q&A document, ensuring that customers receive quick and accurate answers even when you’re offline.

How It Works​

DMs

Story Replies

Comments

  1. A customer comments on your post, replies to a story, or sends a DM.
  2. SalesSensi AI checks your uploaded product details and Q&A document for matching information.
  3. If a match is found, it sends an instant, personalized reply.
  4. If the enquiry is unrelated or not covered, the AI politely responds that it will ask the store owner and get back to them.
  5. If the customer asks for other options, SalesSensi sends a carousel of similar products with CTAs like “Know More” or “Buy Now.”
  6. When a customer clicks Buy Now, SalesSensi proceeds to collect the delivery address (if new customer) and places the order automatically.
  7. For multi-variant products, a variant selection carousel is shown before the order step.
  8. For unsupported inputs like voice or images, the AI skips replying so admins can manually review.

What You Need to Provide​

1. Product Details​

Provide details of all the products you sell so SalesSensi can answer product-specific questions accurately.

FieldDescriptionExample
Product NameName of the productRed Dress
PriceSelling price₹799
Size/VariantsAvailable optionsS, M, L
StockAvailability statusIn stock
DescriptionShort product infoCotton dress with floral design

This enables the AI to answer questions such as:

  • “What’s the price of the red dress?”
  • “Do you have size L?”
  • “Is this available in blue?”

2. Enquiry Q&A Document​

Provide a list of common customer questions and their answers for general enquiries.

QuestionAnswer
What are your store timings?We’re open from 9 AM to 9 PM every day.
Do you deliver to other cities?Yes, we deliver across India.
What is your return policy?Products can be returned within 7 days of delivery.

Benefits​

  • Automatically answers customer enquiries 24/7
  • Uses your own product and business information
  • Reduces manual workload
  • Maintains professional, consistent communication

Example Conversations​

Below are the conversation flows that SalesSensi follows in different customer scenarios.

New Customer​

[Customer comments in a reel]
Customer: price
AI Agent: This is [Product Name], priced at ₹[Price]. Would you like to order it?

Customer: Yes / I want this
AI Agent: Great. Please share your delivery address.

Customer: [Shares address]
AI Agent: Thank you. Confirming — you want to order [Product Name] at ₹[Price], to be delivered to [Customer’s address snippet], correct?

Customer: Yes / Confirm
AI Agent: Perfect. Your order for [Product Name] has been placed successfully. You will receive the order details shortly.

Existing Customer​

[Customer sends reel]
Customer: What’s the price of this?
AI Agent: This is [Product A Name], priced at ₹[Price A]. Would you like to order it?

[Customer sends another reel]
Customer: Price of this one?
AI Agent: That’s [Product B Name], priced at ₹[Price B]. Would you like to order this one?

[Customer replies to first reel]
Customer: I want this
AI Agent: Great! Just confirming — you mean [Product A Name] priced at ₹[Price A], right?

Customer: Yes / Confirm
AI Agent: Perfect. Should we deliver it to your existing address ending with [Address snippet]?

Customer: Yes
AI Agent: Awesome! Your order for [Product A Name] has been placed successfully. You’ll receive order details shortly.