Instagram Automation
Overview
The Instagram Enquiry Automation feature in SalesSensi AI helps business owners automatically handle customer enquiries on Instagram — both from comments and direct messages (DMs). The system replies instantly based on your product details and a Q&A document you provide. This ensures your customers get quick, accurate answers even when you’re not online.
How It Works
- A customer comments on your Instagram post or sends a direct message.
- SalesSensi AI checks your uploaded product details and Q&A document for a matching answer.
- If the question matches available data, the system sends an instant reply.
- If the question is outside your document or too general, the AI responds politely that it will ask the store owner and get back to them.
Example Conversation
Customer: “Is the red dress available in size M?” SalesSensi: “Yes, the red dress is available in size M. You can place your order on WhatsApp: [link]”
Customer: “Do you offer same-day delivery?” SalesSensi: “I’m not sure about that — I’ll ask the store owner and get back to you 😊”
What You Need to Provide
To enable Instagram enquiry automation, you must upload the following:
1. Product Details
Provide details of all the products you sell so SalesSensi can answer product-specific questions accurately. Typical information includes:
| Field | Description | Example |
|---|---|---|
| Product Name | Name of the product | Red Dress |
| Price | Selling price | ₹799 |
| Size/Variants | Available options | S, M, L |
| Stock | Availability status | In stock |
| Description | Short product info | Cotton dress with floral design |
This helps the AI respond to questions like:
“What’s the price of the red dress?” “Do you have size L?” “Is this available in blue?”
2. Enquiry Q&A Document
Provide a list of common questions and answers that customers usually ask. This helps SalesSensi answer general enquiries quickly and accurately.
Example format:
| Question | Answer |
|---|---|
| What are your store timings? | We’re open from 9 AM to 9 PM every day. |
| Do you deliver to other cities? | Yes, we deliver across India. |
| What is your return policy? | Products can be returned within 7 days of delivery. |
SalesSensi uses this document to understand and respond to enquiries in your DMs or comments.
Benefits
- Automatically answers customer questions 24/7
- Uses your own product and business information
- Reduces manual effort in replying to enquiries
- Provides professional and consistent communication
| Limitation | Description | Effect |
|---|---|---|
| One Private Reply per Comment | Only one DM can be sent per comment using the Private Reply API. | If a customer comments “Price?”, only one automated DM will be sent. Further automated messages are not allowed for that same comment. |
| 7-Day Time Window | Private replies must be sent within 7 days from when the comment was made. | SalesSensi sends DMs immediately after a comment to stay within this limit. |
| Does Not Open the 24-Hour Messaging Window | Sending a private reply does not unlock the 24-hour window for further promotional messages. | You can reply once, but additional follow-up messages must follow Meta’s standard messaging rules. |
| Limited Media Support | Some media attachments (images, videos, GIFs) may not be supported in private replies. | SalesSensi sends only text and link-based messages for reliability. |
| Ad / Live / IGTV Exclusions | Private replies may not work for comments on ads, Live videos, or IGTV content. | Automation will only trigger for supported post types. |
| User Interaction Required | The user must comment on the post and have messaging enabled. | DMs cannot be sent to users who have disabled messages or blocked your page. |