WhatsApp Marketing Messages
WhatsApp has become one of the most powerful communication channels for businesses. With open rates above 95%, it allows you to instantly connect with your customers — whether you’re announcing a new offer, reminding them about an abandoned cart, or sharing updates.
What Is a WhatsApp Marketing Message?
A marketing message is any promotional or informational message sent to your customers over WhatsApp. It could be about:
- Product launches or new arrivals
- Discounts, offers, and festive deals
- Announcements or event reminders
- Personalized recommendations
These messages are sent using approved templates through the Meta WhatsApp Business Platform (API) — ensuring compliance, deliverability, and scalability.
Key Considerations Before Sending
Before starting your WhatsApp marketing campaign, keep these important points in mind:
1. Business Verification
Your WhatsApp Business Account (WABA) must be verified under Meta Business Manager. Only verified businesses can send bulk marketing messages using the official API.
2. Template Approval
Every marketing message you send must be a pre-approved template.
Meta reviews each template to ensure it follows their policy guidelines (no spam, misleading claims, or offensive content).
3. Customer Consent (Opt-in)
You can only message users who have given consent to receive updates from your business — through website forms, checkboxes, or in-app prompts.
4. Relevance & Timing
Keep your message short, valuable, and timed well. Over-messaging can lead to users blocking or reporting your number.
5. Personalization
Use variables like {name} or {product} in your template to make your message more personal and engaging.
WhatsApp Business API Message Tiers
Meta defines tiers that determine how many unique users your business can message in a 24-hour window.
| Tier | Daily Messaging Limit | Eligibility |
|---|---|---|
| Tier 1 | 1,000 unique customers | Default after verification |
| Tier 2 | 10,000 unique customers | After consistent quality messaging |
| Tier 3 | 100,000 unique customers | High message quality & engagement |
| Tier 4 | Unlimited | Enterprise-level reputation |
Your tier automatically upgrades based on:
- Quality rating of your messages
- Number of customers you engage
- Positive interactions (replies, clicks, etc.)
💰 Pricing Structure (as per Meta)
Meta charges per conversation, not per message. A conversation window lasts 24 hours once a customer is messaged.
| Category | Example Use Case | Approx. Cost (India) |
|---|---|---|
| Marketing | Promotions, offers, deals | ₹0.72 / conversation |
| Utility | Order updates, payment confirmation | ₹0.30 / conversation |
| Authentication | OTPs, login confirmations | ₹0.30 / conversation |
| Service | User-initiated support chats | ₹0.30 / conversation |