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Meta Catalog Sync Integration

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Overview​

The Meta Catalog Sync integration is an automated system that synchronizes your product catalog with Meta's (Facebook/Instagram) commerce platform. This integration enables your products to be discovered and purchased directly through Meta's shopping features, expanding your business reach across Facebook and Instagram.

Business Value​

What This Integration Does​

The Meta Catalog Sync integration automatically:

  1. Monitors Product Changes - Continuously tracks new products and updates to existing products in your catalog
  2. Transforms Product Data - Converts your internal product information into Meta's standardized catalog format
  3. Syncs to Meta Platform - Pushes product updates to Meta's commerce platform for display on Facebook and Instagram
  4. Maintains Data Consistency - Ensures your Meta catalog stays up-to-date with your latest product information

Key Business Benefits​

1. Expanded Sales Channels​

  • Sell directly on Facebook Shops and Whatsapp Shopping
  • Enable customers to discover and purchase without leaving their social media apps

2. Automated Catalog Management​

  • Eliminates manual product updates on Meta platforms
  • Reduces errors from manual data entry
  • Saves time managing multiple sales channels

3. Real-Time Inventory Accuracy​

  • Automatic price updates reflect across all Meta platforms
  • Stock availability syncs to prevent overselling
  • Product information stays consistent across all touchpoints

4. Marketing Integration​

  • Products become available for dynamic ads on Facebook/Instagram
  • Enhanced targeting capabilities using Meta's advertising platform
  • Seamless connection between social content and shopping

How It Works​

Step-by-Step Workflow​

  1. Change Detection

    • System monitors all product creation and updates in Elasticsearch
    • Tracks changes by timestamp (when products are created or modified)

  2. Data Retrieval

    • API fetches products that have been added or changed since the last sync
    • Processes products in manageable batches (25 products at a time)

  3. Format Transformation

    • Converts your product data structure to Meta's required format
    • Each product variation (e.g., different colors) becomes a separate catalog item
    • Properly maps fields like pricing, images, descriptions, and categories

  4. Meta Platform Update

    • Transformed data is sent to Meta's Catalog API
    • Updates existing products or adds new ones
    • Maintains product groupings (variants linked to parent products)

  5. Sync Tracking

    • System records successful sync completion
    • Schedules next automatic sync
    • Maintains audit trail of all sync activities

Sync Frequency & Scheduling​

Automatic Sync Schedule​

  • Frequency: Every 24 hours
  • Purpose: Ensures Meta catalog reflects your latest product changes daily
  • Timing: Scheduled sync runs automatically without manual intervention

What Gets Synced​

The system syncs products that have been:

  • Newly created since the last sync
  • Updated (pricing, availability, descriptions, images)
  • Modified in any way that affects customer-facing information

On-Demand Sync​

You can also trigger manual syncs when needed:

  • After bulk product imports
  • Following major catalog changes
  • Before launching marketing campaigns
  • To immediately reflect critical updates (pricing changes, stock corrections)

Use Cases​

1. New Product Launch​

When you add new furniture pieces to your catalog, they automatically appear on Facebook and Instagram within 24 hours, ready for customers to discover and purchase.

2. Price Updates​

Update sale prices for a promotion in your system, and the new prices sync to Meta automatically, ensuring consistent pricing across all platforms.

3. Inventory Management​

When a popular dining set sells out, the stock status updates on Meta platforms, preventing customer frustration from out-of-stock purchases.

4. Product Information Updates​

Improve product descriptions or add new images, and these enhancements flow through to Meta, improving your product presentation.