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Facebook Pixel

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Service Request ID: FACE-PIX

Facebook Pixel is a small piece of code that you can add to your website to track customer actions. It helps you:

  • 📊 Measure the effectiveness of your Facebook ads
  • 🎯 Retarget visitors who didn’t purchase
  • 📈 Understand customer behavior to optimize conversions

How Facebook Pixel Works​

When someone visits your website and takes an action (like viewing a product or making a purchase), the Facebook Pixel fires and reports that action. This allows you to:

  • Track conversions from Facebook ads
  • Create custom audiences
  • Run dynamic product ads
  • Improve your ad targeting and ROI

Benefits for Your Business​

  1. 📊 Track Conversions Accurately Know exactly which ads led to purchases, signups, or other actions on your website. This helps you measure the real impact of your Facebook and Instagram ads.

  2. 🔁 Retarget Website Visitors Automatically show ads to people who visited your website but didn’t complete a purchase. This helps bring them back and increases your chances of conversion.

  3. 🛒Run Dynamic Product Ads Show customers the exact products they viewed on your site, or recommend similar ones—automatically. Great for boosting product sales.

  4. 👥 Create Custom Audiences Build highly targeted audiences based on specific actions—like people who added products to their cart or visited a product page.

  5. 👯‍♂️ Create Lookalike Audiences Find new customers who are similar to your existing buyers. This improves your reach and the quality of your traffic.

  6. 💸 Improve Return on Ad Spend (ROAS) By targeting the right people and tracking what works, you can optimize your ads to get more sales for less money.

  7. ⏱️ Automated Tracking – No Manual Work Once set up, events like Add to Cart, Purchase, and View Product are tracked automatically—no need to update every time.

  8. 📈 Get Detailed Analytics Access real-time data in Facebook Events Manager to understand user behavior and make smarter marketing decisions.

  9. ✅ Essential for Scaling Your Business Pixel data becomes more powerful over time. As your traffic and conversions grow, your ads become more accurate and effective.

How to Set Up Facebook Pixel on Your Store​

Step 1: Create a Facebook Pixel​

  1. Go to your Meta Events Manager
  2. Click Connect Data Sources → Choose Web
  3. Select Facebook Pixel and click Connect
  4. Name your Pixel (e.g., "MyStore Pixel")
  5. Add your website URL and click Continue

Step 2: Get Your Pixel ID​

  1. After setup, go to Settings in your Pixel dashboard
  2. Copy the Pixel ID – it’s a long number (like 123456789012345)

Step 3: Add Pixel ID to Your Website​

  1. Go to Navigator → Settings → Analytics
  2. Select Facebook Pixel
  3. Paste your Pixel ID
  4. Click Save

🎉 Done! Your store is now connected with Facebook Pixel.

What Events Do We Track?​

Out of the box, we track:

  • PageView – when someone views a page
  • ViewContent – when someone views a product
  • AddToCart – when someone adds a product to their cart
  • InitiateCheckout – when checkout starts
  • Purchase – when an order is completed

How to Check if Pixel Is Working​

  1. Install the Meta Pixel Helper Chrome Extension
  2. Visit your storefront
  3. Open the extension – you should see events like PageView or ViewContent